Snapchat Discover helped provide a platform to push innovative storytelling methods around typical WSJ content. My role was primarily to create short animated videos by collecting assets, creating illustrative elements and editing video. I also helped write out some of the scripts for the stories. My primary tools for creating these videos were from Adobe CC including After Effects, Photoshop, Illustrator and Premiere.

During my first year on this team, we were able to surpass 1 million subscribers, increase daily unique visitors by 19%, and increase returning users by 26%. We were also able to capture the eyes of an audience that typically does not engage with WSJ content. This in turn helped inform overall company strategy moving forward and the insights carried over to my role as a Product Designer for young audiences.